Logo
Packaging design
Illustration
Little Organic was founded by a mother who was concerned about the safety of traditional baby products that contain harsh chemicals and synthetic materials. She wanted to create a line of natural and organic baby products that were gentle, effective, and safe for the environment. The brand's name, Little Organic, reflects its commitment to using only the purest and most natural ingredients to care for little ones.
The primary objective of this project was to create a visually captivating design for Little Organic's cosmetics brand, with a laser focus on enchanting and engaging their young users.
Based on creative brief by www.brandbrief.io.
Little Organic
Logo, Packaging design
The Nighty typeface, created by Dharmas Studio, served as the foundation for the new logo. Nighty was picked for its soft and round shapes, which create a friendly and comforting ambiance, reflecting security and care for the little users.
Drawing inspiration from the vibrancy and the playfulness of childhood, a palette of bright and cheerful colors was used. These colors evoke a sense of joy and energy, setting a positive tone that resonates with the brand's core values of happiness and care.
Primary logo comes with tagline.
Variation for application in smaller size, where tagline wouldn't be legible.
Derived from the logo.
Illustrations play a pivotal role in the design, serving as the bridge between the brand and its young audience. Illustrations of animals were incorporated into product packaging to foster a deep emotional connection with the brand, making the products even more desirable.
By evoking a sense of wonder, comfort, and playfulness, the little users feel drawn to the products, while caregivers appreciate the brand's unwavering dedication to natural and organic goodness.
