Print Design
Illustration
Art Moves is annual international billboard art competition with the purpose to propagate and popularize billboard art and to encourage artists to create art engaged in the reality.
In 2023, the competition theme was: What shift in our perspective do we need to see the bright side of reality, not just the dark one?
Art Moves
Billboard Design
The illustration is intentionally gloomy, inviting viewers to immerse themselves in a world of distressing news. However, its purpose extends beyond the visual experience, urging the viewer to reflect upon the broader concept. As they shift their attention away from the illustration and re-enter the real world, what they immediately see is, at the place of exhibition, the good friends that they came with, lots of green space and people engaged in appreciating creativity and art . My idea of explaining 'What shift in our perspective do we need to see the bright side of reality, not just the dark one?' is interactive as it connects with the real world and the viewer's individual experience. This exploration encourages a deeper appreciation of the positive elements amidst the challenges we face, encouraging a shift in our mindset toward embracing the brighter side of reality.
