Klimael, a Slovak company specializing in air conditioning services for local residential and commercial properties, is committed to offering affordable installation and maintenance solutions. With 15 years on market, they pride themselves on skilled staff, clean work and friendly customer service.

‍Problem Statement: Despite investing significantly in advertising, Klimael has struggled to see a satisfactory return of investment. We quickly identified the lack of branding as the primary issue affecting their marketing efforts. With no logo, an outdated website design, and inconsistent naming, their messaging lacks cohesion and fails to leave a lasting impression on the target audience.

‍Solution: To address these challenges, we proposed a comprehensive solution. We recognized that a well-designed logo, a clear website, and a consistent brand identity are essential elements for any successful business. By creating a unified brand experience, we ensured that individuals transitioning from online or offline advertisements encountered a cohesive and trustworthy brand image. The new logo, strategically implemented on company vehicles, uniforms and stationery, contributes to enhancing Klimael's brand visibility. Simultaneously, the revamped website, now condensed into a user-friendly one-page format, serves as a crucial touchpoint, especially for those engaged through online ads. The improved website includes comprehensive information, including a FAQ section, facilitating potential clients in making informed decisions.

Overall, our solution not only addresses Klimael's immediate branding concerns but also positions them uniquely in the local industry. By establishing a strong and consistent brand presence, Klimael stands out as the only company in the area with proper visual identity and a website, ultimately reinforcing its market position and increasing its competitive edge.