Kinder Chocolate is a popular brand of confectionery products produced by Ferrero, an Italian multinational company known for its wide range of chocolates and confectionery items. Kinder Chocolate is recognized for its unique combination of milk chocolate and a creamy milk filling. It is often marketed towards children and families and is known for its distinctive packaging, which usually includes individually wrapped portions.

For their fresh Space-themed collection, they required a central visual element that would play a crucial role in directing the design process of a range of associated materials, spanning from dynamic online advertisements to tangible Point of Sale (POS) materials.