TheraBeast is a nutritional supplement brand for cats and dogs, designed to promote both health and vitality. The name comes from the brand’s core values: “Therapist” represents care, wellness, and health, while “Beast” conveys the energetic, playful spirit of pets.

Problem statement: As a new brand, TheraBeast needed a visual identity that communicates its energetic and playful personality while remaining professional and trustworthy. The identity also needed to stand out in a competitive market without feeling overly cute or childish, appealing to pet owners looking for high-quality, reliable products.

‍Solution: We created a memorable custom logotype combining small and large letters with bold, dynamic strokes, giving the brand a strong and modern presence. The first “T” incorporates a minimalist tail illustration, referencing the brand’s mascot and reinforcing the connection to pets in a subtle and distinctive way. The visual identity system, including typography, color palette, gradients, photography style, and stickers, was designed to balance energy and professionalism, creating flexibility across packaging, social media, and marketing materials. This approach ensures TheraBeast appears playful yet grounded, helping the brand stand out while reassuring pet owners of the product’s quality and benefits.