Brand Design
Web Design
Illustration
Coraline is an aquarium company based in Honolulu, Hawaii. It is a gateway to an enchanting underwater world, creating immersive aquatic experiences that transport individuals into a realm of wonder and awe. From breathtaking marine exhibits to captivating home aquariums, Coraline brings the beauty and serenity of the ocean into people's lives.
Based on a creative brief by www.brandbrief.io.
The objective of this project is to create Logo and Visual identity for the newly established brand, as well as new website. We wanted to capture the enchanting underwater world that Coraline is.
Coraline
Logo, Marketing Collateral, Web Design
The primary logo features a logotype that incorporates a minimalistic coral illustration into the letters L and I. Blimey was selected as the font for the logotype because of its playful letter forms and bold weight, ensuring the logo's visibility against an illustrated backdrop. The addition of a water wave detail flowing through the lower part of the logo helps to blend the logo with the aquatic nature of visual identity.
Primary logo is used on blue background.
The secondary logo is a variation in blue color and is used when there is no visual identity context, for example on letterheads. The intention is to emphasize blue color as primary color of Coraline visual identity.
Logo can be used with the tagline for better context, provided that background allows it.
The logomark is only used for small spaces, where whole logo would not fit, such as favicon or social media profile photo.
The one color versions should only be used for single-color printing purposes.
The colours that we picked represent enchanting underwater world that Coraline is. They are bright, highly saturated and work well on illustrations.
Blimey is the main typeface of the Coraline visual identity. It is used exclusively for headers.
Georama is a Google font available in several widths and weights. Coraline uses Regular and Bold weight.
The following illustrations are part of Coraline visual identity and can be used as background in marketing collateral. They capture enchanting underwater world.
